Public Relations Executive, Marketing, London

Title

Public Relations Executive

Department

Operations

Team

Marketing

Principle location

London (but with occasional travel to the firm’s South West offices)

Supervisor

PR Manager

Working Pattern

35 hours Monday to Friday

 

Recruitment brief

 

Thrings is looking to recruit a Public Relations professional to help drive the delivery of its PR strategy, raise its profile in London and support PR activity in the South West, and generate new enquiries in line with the firm’s strategic marketing plan and overall business objectives.

Key responsibilities

 

  • Support the PR Manager in the identification and delivery of all corporate PR and communications activities in line with the firm’s overall objectives;
  • Coordinate the London office’s day-to-day PR activity and be the first and principal point of contact for all media enquiries;
  • Develop and maintain relationships with key staff (including Managing Partner, partners and fee earners) to elicit news stories and generate print, online and broadcast editorial opportunities with local, regional, national, trade and legal media in line with firm’s strategic objectives;
  • Research, prepare and issue press releases, feature and thought leadership articles on issues in line with the firm’s PR plan and as required; manage approvals and compliance process for all communications material and share coverage with relevant staff;
  • Monitor national news agenda and topical issues to secure commentary/interview opportunities for key staff in line with the firm’s PR plan and as required;
  • Develop and maintain relationships with key journalists, key stakeholders and relevant trade associations;
  • Work with PR Manager to develop and maintain a database of local, regional, national, trade and online media contacts to facilitate promotion of Thrings as an authoritative voice in its key specialist areas;
  • Work with Marketing team to monitor use and maximise impact of social media (including LinkedIn and Twitter) across the firm;
  • Ensure Marketing team is regularly updated of activity across all digital and social media communications platforms;
  • Work with Director of Marketing and PR Manager to devise and deliver advertorial / sponsorship activity to compliment PR and marketing campaigns; write advertorials as necessary and measure ROI;
  • Work with the Marketing Assistant to support promotion and delivery of Thrings events;
  • Work with Marketing team to identify/update objectives and solutions for internal comms and support their implementation;
  • Ongoing work with Marketing team to review, refresh and update content on the firm’s intranet and website pages;
  • Produce weekly and monthly reports for Managing Partner, Director of Marketing and PR Manager.

Key Relationships

  • PR Manager
  • Marketing Director and Marketing team
  • Business Development Consultant
  • Managing Partner
  • Head of London office
  • Partners / fee earners
  • Journalists
  • Digital Marketing Manager(s)

Measurement

  • Increased coverage across national, local (London), trade, legal and online media titles (including broadcast)
  • Increased corporate profile (on and offline)
  • Publication of regular corporate communications
  • Evaluation of email newsletters and social media channels

Key attributes

Attribute

Details

Qualifications

  • Educated to degree level or equivalent (PR, marketing or communications qualification desirable but not essential).

Experience and Knowledge of the professional services sector

  • PR/marketing experience (agency, or in-house) in B2B communications; background in journalism desirable but not essential;
  • Previous experience in delivery of business communications in a professional capacity, including senior level stakeholder management and making overall business-wide PR decisions;
  • Demonstrable track record of generating news coverage;
  • Experience of building and maintaining relationships with journalists from the local, regional, national, trade and legal press;
  • Understanding, interest and proven track record in digital/new media;
  • Experience of writing and delivering PR / communication strategies and plans.

Skills / Abilities

 

  • Strong written, verbal and presentation skills;
  • Attention to detail; takes pride in his/her work;
  • Team player with initiative and tenacity;
  • Results focused;
  • Addresses problems and seeks pragmatic solutions to them;
  • Able to manage internal relationships effectively and confidently, including those with senior staff;
  • Demonstrates flexible attitude to work activities and work arrangements with internal and external clients;
  • Excellent organisational skills; able to manage busy and varied workload competently with minimal supervision;
  • Able to manage media relations within a professional services environment;
  • Strong networking skills.

Behaviours / Attitude

  • Communicates in clear, concise and professional way with staff at all levels;
  • Demonstrates courteous, considerate and respectful approach to others;
  • Open, honest and approachable;
  • Demonstrates proactivity and works with integrity;
  • Takes responsibility for actions;
  • Dedicated to the completion of tasks;
  • Team player, takes pride in his/her own achievements and reputation and those of the Marketing team;
  • Seeks personal achievement, improvement and development in the context of the Marketing team’s strategy.

This role specification is not exhaustive; any task that is deemed suitable and relevant to the role may be required by the supervisor.  This specification will be reviewed regularly and may be revised to suit the firm’s requirements.

Get in touch

 

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