Following the publication of the Bailey Report, the Advertising Standards Authority has stated that its approach to sexual imagery in outdoor advertising is to ensure that children are protected from "irresponsible sexual imagery". There is currently no definition of "irresponsible sexual imagery", and so the ASA will make decisions on a case-by-case basis, taking into account what the public is likely to find acceptable in outdoor advertising; the nature, context and location of any advertising; and the product being advertised.
Click to view the full ASA guidelines.
Contact Graeme Fearon or Andy Braithwaite for more information.
