The National Farmers Union (NFU) has announced the launch of its “Great British Beef” recipe campaign to celebrate delicious and nutritious British beef. Fronted by beloved celebrity and “OXO mum” Lynda Bellingham, in conjunction with The Ladies in Beef, the campaign features a variety of mouth-watering recipes alongside a series of cook-along videos as well as top competitions and expert advice on choosing cuts of beef.
Lynda Bellingham said: “I’m delighted to be launching the Great British Beef campaign. Being a farmer’s daughter, I have first-hand experience of the great work our farmers do to produce quality food. I’ve always been aware of the importance of a nutritious home cooked meal and love cooking with beef for my family – it’s exceptionally versatile and easy to prepare, providing a wealth of options to shake up the weekly dinner routine.”
Alistair Mackintosh, Chairman of NFU Livestock Board and Cumbrian beef farmer said: “I’m tremendously proud of the high quality beef we produce in this country. We want shoppers to look for the Red Tractor logo to ensure that their beef meets high standards of food safety and hygiene, animal welfare and environmental protection and the flag gives shoppers the assurance about the country of origin. By buying British beef, consumers are helping to support the UK’s rural economy and contributing to a beautiful farmed countryside.”
Minette Batters from Ladies in Beef said: “We are proud to support this initiative as we’re passionate about British beef. Our aim is to share with people the quality and versatility of British beef by raising awareness through our country-wide network of dynamic lady beef ‘champions’. British farmers really care about producing a great product and you can buy home-reared beef at the supermarket or at your local butcher. Beef is the perfect staple for any occasion whether you’re having a large gathering with family and friends or looking for a quick, simple and low cost meal option at home.”
To view the full range of scrumptious, easy to prepare beef recipes visit www.greatbritishbeef.co.uk. As well as a multitude of classic favourites such as beef casserole, steaks and joint recipes, the site features new and exciting recipes certain to inject some pizazz into mealtimes. Leading butcher, John Mettrick, gives his expert advice on choosing and getting the most value from beef cuts and wine connoisseur, Ewan Lacey, gives his top tips on pairing beef with wine. All of the winter warming recipes found on the website are relatively easy to prepare and are certain to put a smile on your loved one’s faces after a hard day at work or a challenging game on the pitch!
Leading retailers Morrisons and Asda are backing the campaign and have agreed to throw the power of their social media networks behind the effort to ensure millions of consumers are encouraged to cook with beef and look out for the Red Tractor logo when shopping.
The campaign has its own Facebook page - Great British Beef - and all the latest news will be tweeted through @NFUTtweets and #britishbeef.
For more information, or to arrange an interview with Lynda Bellingham or a spokesperson from the NFU, please contact Ashley Dow or Kat Simon on 020 8960 8950 or email firstname.lastname@example.org or email@example.com.