Law firm Thrings has successfully completed a rebrand that has seen the firm change its name, launch a new website and review the way the firm talks to its clients, referrers and staff. The firm, formerly known as Thring Townsend Lee & Pembertons, launched the new brand and visual identity in March this year.
The rebrand was led by Thrings' Director of Marketing, Lizzie Heffer, with the support of Bath creative agency Radio and Bristol web agency Conscious. The new visual identity is “crisp, clear and uncluttered” and is a “strategic response to the changing legal landscape”. The rebrand programme included extensive satisfaction surveys with clients, contacts and staff, running in parallel with a close look at the organisation, how it is perceived both internally and externally.
Lizzie Heffer, Director of Marketing at Thrings, told The PSMG Magazine: “A rebrand demands that you take a long, hard look at yourself in the mirror. It is our staff, clients, contacts and referers that determine who we really are.”
The rebrand has been well received by staff and clients alike. “The resulting rebrand is exactly right,” said Lizzie. “It feels as if this is what the firm was always meant to be. However, we are under no illusion that our work is finished. This rebrand is just the start of a much longer journey.”
Thrings has 350 people across offices in London, Bristol, Bath and Swindon.
Originally published in PSMG magazine.