21st January 2015
Regardless of any arguments about whether Dairy Milk was ever actually proper chocolate (or “vegelate” or what-have-you), it’s what we knew and loved. That familiar, comforting taste could knock a madeleine into a cocked hat when it came to gustatory nostalgia. But no more. Having survived a sale first to US private equity and then to multinational foodstuff behemoth Kraft, Cadbury’s seems to have hit the skids in the hands of Mondelez (a conglomerate that even manages to sound like a moustachioed villain).