More and more businesses are using online prize promotions, competitions and giveaways to increase revenue and website traffic. Whilst such prize promotions and competitions create financial opportunities, they are not without risk. Our specialist lawyers can help you navigate the complexities of the law to ensure you run your prize promotions, competitions and giveaways within the law.


Abigail Sinden

Associate 01793 412 117

Kate Westbrook

Partner 01793 412 501

Prize Competition and Promotion Advice

We can advise you on most aspects of your promotion or prize competition, from the requirements of the Gambling Act 2005 and Advertising Standards Authority, drafting your competition terms and conditions and privacy policies, to protecting your brand. We can also provide legal opinions as required by Facebook and Instagram, so that you can apply to advertise your prize competition on your social media accounts. We will work with you to understand your business processes so we can provide tailored legal advice and commercial insight to reduce the risk of your prize competition or promotion being considered an illegal lottery.

  • Gaining Gambling Commission clearance for a succession of ‘win a house’ and related online competitions.
  • Regularly advising a FTSE 100 business in the household and healthcare sector on its prize draws and prize competitions.
  • Working with a well-known beauty brand to ensure their prize competitions and prize draws are legally compliant.
  • Advising a digital marketing business on the legality of running competitions in order to collect personal data for onward sale.
  • Advising a drinks company as to their prize competition rules.

Our expertise in this area encompasses:

  • “Legal health check” of online promotion, giveaways and prize competition websites to ensure legal compliance.
  • Advice on Advertising Standards Authority CAP Code requirements.
  • Drafting bespoke rules and terms and conditions of entry for prize promotions, competitions and giveaways.
  • Providing legal opinions on prize promotions and prize competitions to support clients’ applications for Facebook and Instagram account approval in order to advertise on these platforms.
  • Advising on the requirements of the UK GDPR and the Data Protection Act 2018 and drafting privacy and cookies policies.
  • Helping clients to protect their intellectual property by providing trade mark, branding and copyright advice.