Having developed a wealth of experience across the worlds of public relations and journalism over the past decade, Aaron leads our PR programme, running the firm’s press office to deliver communications that puts Thrings on the map.
Aaron oversees all internal and external comms, and media relations activity across the firm to support its commercial and strategic objectives and supports fee-earners to produce high-quality content that showcases them as thought leaders in their respective sectors.
His remit also includes identifying relevant editorial and speaking opportunities across national, regional and local media to strengthen the voices and the reputation of Thrings’ lawyers, clients and contacts.
Aaron also helps cultivate the firm’s public image through repeated successful awards nominations and manages the firm’s extensive presence in the legal directories.
As part of the firm’s wider marketing function, Aaron also assists in the team’s development and delivery of Thrings’ overall brand, with a strong and consistent tone of voice across traditional and digital channels to differentiate Thrings within the highly competitive and ever-changing legal landscape.