With 15 years' experience in professional services marketing and business development, Lizzie leads Thrings' marketing and corporate communication functions. This is a strategic role in which Lizzie works closely with her team to identify and communicate both internally and externally - the brand values and USPs of Thrings. Lizzie's remit is to plan, direct and oversee all the output from the marketing team, from corporate events to client surveys, from public relations to social media, from advertising to website content, from writing pitches to building strategic relationships with clients and referrers. A key role for the marketing team is to position Thrings in the legal landscape and to differentiate the Thrings brand in a highly competitive market place. A recent project that the team worked on to accomplish this was 'A Different Way of Looking' which illustrated what clients want most from their professional advisers. The team rolled out the campaign across print and digital platforms to showcase the Thrings brand.