12th December 2016
With online retail increasing year on year, company websites continue to be one of the most important tools for retailers. Even businesses that don’t sell their goods or services online still use their website as a key vehicle for advertising and business development.
It’s always galling and sometimes fatal to the success of a business when someone else sets up a site using your brand.
If the site uses your brand to sell inferior or cut-price goods or services, or to sell products which don’t fit with the values or ethics of your business, not only may this dilute your own sales, it could also damage your business's reputation and cause a loss of goodwill in the brand. This unlawful action is what lawyers call infringement. So how do you tackle it?
Step one: Identify the perpetrator
Step two: Contact the registrant of the website
Step three: Contact the site operator/web host
Step four: Where the domain name itself is an infringement, use the relevant domain name dispute procedure
- that you have rights in respect of a name which is identical or similar to the domain you’ve complained about; and
- that the domain name in the hands of the website operator is an abusive registration. For example, it was registered, acquired or used in a manner which took unfair advantage of or was unfairly detrimental to your rights.
Through the above steps, we’ve quickly and cost effectively stopped the misuse of our clients’ brands throughout the world – most notably in China, which is notorious for the misuse of well-known brands and the sale of counterfeit goods.
If you have encountered misuse of your brand, online or otherwise, contact firstname.lastname@example.org or 0117 9309552 for a fee quotation. We are happy to discuss fixed fees and other pricing options.